{"id":1816,"date":"2021-02-16T17:19:35","date_gmt":"2021-02-16T17:19:35","guid":{"rendered":"https:\/\/www.fum.it\/born-in-carrara\/"},"modified":"2021-03-25T11:44:28","modified_gmt":"2021-03-25T11:44:28","slug":"born-in-carrara","status":"publish","type":"page","link":"https:\/\/www.fum.it\/en\/born-in-carrara\/","title":{"rendered":"Born in Carrara"},"content":{"rendered":"<div class=\"text-justify\">\nEverything begins and ends with marble in Carrara.<br \/>\nIn this quiet and hardworking city, which takes its name from the French \u201ccarri\u00e8re\u201d, meaning \u201cquarry\u201d, everything speaks to this natural stone from the Apuan Alps, the stone with a pure soul and synonymous with great beauty. Carrara\u2019s fate was sealed with its name with pride and resilience, and its dignity sculpted with hard work, great determination, and initiative.  Everyone plays a leading role here in a story, and every story is part of a tradition that is protected and passed on like the most precious treasure.\n<\/div>\n<div class=\"container-b2 mt-5 mb-5\">\n<div class=\"row\">\n<div class=\"col-md-6 col-12 text-center margibo-only-phone\">\n                <img decoding=\"async\" src=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/02\/04.jpg\" class=\"img-100\" alt=\"\"\/><\/p>\n<div class=\"dida-foto\">Yesterday<\/div><\/div>\n<div class=\"col-md-6 col-12 text-center wow animate__animated animate__fadeInLeft\">\n                <img decoding=\"async\" src=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/DSF2196-Large.jpg\" class=\"img-100\" alt=\"\"\/><\/p>\n<div class=\"dida-foto\">Today<\/div><\/div><\/div><\/div>\n<div class=\"text-justify\">\nFranchi Umberto Marmi\u2019s love for this city is reflected in the company\u2019s day-to-day appreciation and they bring forth more than just the fascinating story of Carrara marble. They share the gift of all of this experience and the strength of a hope that, stronger than any difficulty, has always pushed everyone forward, with one eye on the mountains and the other on the sea.\n<\/div>\n<div class=\"container-b2 mt-5 mb-5\">\n<div class=\"row\">\n<div class=\"col-md-6 col-12 text-center margibo-only-phone\">\n                <img decoding=\"async\" src=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/02\/02.jpg\" class=\"img-100\" alt=\"\"\/><\/p>\n<div class=\"dida-foto\">Yesterday<\/div><\/div>\n<div class=\"col-md-6 col-12 text-center wow animate__animated animate__fadeInLeft\">\n                <img decoding=\"async\" src=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/DSF2192-Large-rotated.jpg\" class=\"img-100\" alt=\"\"\/><\/p>\n<div class=\"dida-foto\">Today<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everything begins and ends with marble in Carrara. In this quiet and hardworking city, which takes its name from the French \u201ccarri\u00e8re\u201d, meaning \u201cquarry\u201d, everything speaks to this natural stone from the Apuan Alps, the stone with a pure soul and synonymous with great beauty. Carrara\u2019s fate was sealed with its name with pride and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":123,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1816","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Born in Carrara - Franchi Umberto Marmi - Since 1971<\/title>\n<meta name=\"description\" content=\"In Carrara everything begins and everything ends with marble. Our love for this city translates into its daily enhancement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fum.it\/en\/born-in-carrara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Born in Carrara - Franchi Umberto Marmi - Since 1971\" \/>\n<meta property=\"og:description\" content=\"In Carrara everything begins and everything ends with marble. Our love for this city translates into its daily enhancement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fum.it\/en\/born-in-carrara\/\" \/>\n<meta property=\"og:site_name\" content=\"Franchi Umberto Marmi\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-25T11:44:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/02\/04.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fum.it\\\/en\\\/born-in-carrara\\\/\",\"url\":\"https:\\\/\\\/www.fum.it\\\/en\\\/born-in-carrara\\\/\",\"name\":\"Born in Carrara - Franchi Umberto Marmi - Since 1971\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fum.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fum.it\\\/en\\\/born-in-carrara\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fum.it\\\/en\\\/born-in-carrara\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fum.it\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/04.jpg\",\"datePublished\":\"2021-02-16T17:19:35+00:00\",\"dateModified\":\"2021-03-25T11:44:28+00:00\",\"description\":\"In Carrara everything begins and everything ends with marble. 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