{"id":1820,"date":"2021-02-02T17:39:33","date_gmt":"2021-02-02T17:39:33","guid":{"rendered":"https:\/\/www.fum.it\/le-origini\/"},"modified":"2021-03-25T11:21:23","modified_gmt":"2021-03-25T11:21:23","slug":"history","status":"publish","type":"page","link":"https:\/\/www.fum.it\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"<div class=\"col-12\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-12 mt-5 paragra\">\n<div class=\"columns-custom text-justify\">\nIncredible stories emerge from the union of passion and foresight &#8211; stories that can be told without words.<br \/>\nThis is the story of Franchi Umberto Marmi, and also part of the story of Carrara marble.  A story that began 50 years ago, in 1971, when a man\u2019s creative thinking brought life to an entity that still today relies on the immeasurable value of sharing.<br \/>\nSculpted day after day with profound determination, almost as if it were itself a block of marble, the company has come to represent the world of beauty and exclusivity of this incredible natural stone.\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12\">\n<div class=\"container\">\n<div class=\"row mt-10 mb-10\">\n<div class=\"col-12 quotazione-grande wow animate__animated animate__fadeInDown\"><span class=\"sinistra\">\u201c<\/span>The best ideas don&#8217;t come from reason but from a lucid visionary folly<span class=\"destra\">\u201d<\/span> <br \/><small>Desiderius Erasmus of Rotterdam<\/small><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 m-0 p-0\"><div class=\"owl-carousel owl-carousel-custom-0\">\r\n        <div><img decoding=\"async\" class=\"h50 ipad-h90 desktop-h70\" src=\"https:\/\/franchigroup.b-cdn.net\/wp-content\/uploads\/2021\/02\/01.jpg\" \/><\/div>\r\n        <div><img decoding=\"async\" class=\"h50 ipad-h90 desktop-h70\" src=\"https:\/\/franchigroup.b-cdn.net\/wp-content\/uploads\/2021\/02\/02.jpg\" \/><\/div>\r\n        <div><img decoding=\"async\" class=\"h50 ipad-h90 desktop-h70\" src=\"https:\/\/franchigroup.b-cdn.net\/wp-content\/uploads\/2021\/02\/03.jpg\" \/><\/div>\r\n        <div><img decoding=\"async\" class=\"h50 ipad-h90 desktop-h70\" src=\"https:\/\/franchigroup.b-cdn.net\/wp-content\/uploads\/2021\/02\/04.jpg\" \/><\/div>\r\n    <\/div><\/div>\n<p><!--\n\n\n<div class=\"col-12\">\n\n\n<div class=\"container\">\n\n\n<div class=\"row mt-10 mb-10\">\n\n\n<div class=\"col-12 quotazione-grande wow animate__animated animate__fadeInDown\"><span class=\"sinistra\">\u201c<\/span>Le idee migliori non vengono dalla ragione, ma da una lucida, visionaria follia<span class=\"destra\">\u201d<\/span> <br \/><small>Erasmo da Rotterdam<\/small><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n--><\/p>\n<div class=\"col-12\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-12 mt-5 mb-5 paragra\">\n<div class=\"columns-custom text-justify\">\nWith the sole trade of marble slabs as his starting point, Umberto\u2019s visionary nature throughout the years propelled him to buy marble quarries, the beating heart of Franchi Umberto Marmi today. Calacatta, Bianco Gioia and Statuario are just the beginning of a long journey continued by Umberto\u2019s children, Alberto and Bernarda. They pursue their business philosophy with values and ethics founded in a deep sense of humanity from the same love and spirit of innovation as their father. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"foto-origini-1\" class=\"col-12 m-0 p-0 h70 skip-section only-desktop only-tablet\" style=\"background-size:cover;\n    background-image: url('https:\/\/www.fum.it\/wp-content\/uploads\/2021\/02\/footer.jpg');\n    background-position: center;\"><\/div>\n<p><img decoding=\"async\" class=\"only-phone img-fluid\" src=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/02\/footer.jpg\" \/><\/p>\n<div class=\"col-12 text-center wow animate__animated animate__fadeInUp\" style=\"margin-top: -124px;\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/FRANCHI-UMBERTO-MARMI_LOGO-50-ANNI-01-253x300.png\" alt=\"\" width=\"253\" height=\"300\" class=\"aligncenter size-medium wp-image-3608\" srcset=\"https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/FRANCHI-UMBERTO-MARMI_LOGO-50-ANNI-01-253x300.png 253w, https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/FRANCHI-UMBERTO-MARMI_LOGO-50-ANNI-01-865x1024.png 865w, https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/FRANCHI-UMBERTO-MARMI_LOGO-50-ANNI-01-768x909.png 768w, https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/FRANCHI-UMBERTO-MARMI_LOGO-50-ANNI-01-1298x1536.png 1298w, https:\/\/www.fum.it\/wp-content\/uploads\/2021\/03\/FRANCHI-UMBERTO-MARMI_LOGO-50-ANNI-01-1730x2048.png 1730w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Incredible stories emerge from the union of passion and foresight &#8211; stories that can be told without words. This is the story of Franchi Umberto Marmi, and also part of the story of Carrara marble. A story that began 50 years ago, in 1971, when a man\u2019s creative thinking brought life to an entity that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":129,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1820","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History - Franchi Umberto Marmi - Since 1971<\/title>\n<meta name=\"description\" content=\"Incredible stories emerge from the union of passion and foresight, such as that of Umberto Franchi Marmi from Carrara, Italy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fum.it\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - 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