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Unique by nature
A webinar project

From the heart of the mountain to our company, a journey together with our experts to discover the world of Franchi Umberto Marmi and the timeless beauty of the Carrara white marble.
  • Focus on the quarry development and marble sustainability
  • Live tour of the showroom and materials
  • Q&A Time

Live webinar

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    Sustainability, work processes, material characteristics: all the world of marble sectrets

    A creative, responsible, modern vision

    We’ll unveil our treasure, the fruit of competence, tradition and innovation. This is the promise made by Franchi Umberto Marmi Academy. Unique by Nature is the webinar project to introduce you to the world of stone. It’s our way of seeing marble as a timeless work of nature.

    With our engineers you can expand your knowledge of a variety of subjects, from the planning work in the quarries to the sustainability of the natural stone throughout its production cycle. An in-depth visual and audio journey takes you to the quarry and the deposit.

    An hour spent live with our experts and company representatives. You will be directly involved and accompanied live through our material showroom and, above all, you can interact and discuss any subject in detail thanks to our Q&A time.

    The project in one minute

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    Webinar agenda

    • Welcome and introduction by Bernarda Franchi & Gualtiero Vanelli
    • A tour of the quarry with Anna Mocchetti - The mining deposit of Bettogli
    • A short video story of life in the block yard, sawmill and some commercial aspects
    • Mining engineer Claudia Chiappino - Sustanaibility of marble, from quarries to slabs
    • Geotechnical engineer Raimondo Cossu - Engineering in quarry design
    • Tour of the company with Anna Mocchetti - The plant and materials
    • Greetings from Alberto Franchi
    • Q&A Session

    Who are you going to listen?

    BERNARDA FRANCHI | Vice-chairman and CEO

    Bernarda Franchi was born in Carrara (MS) on 10 September 1963. From 1981 to 1987 he worked as an accounting clerk in Borghini P. & Franchi USrl. From 1987 to 1991 he held the position of director, dealing with administration and Public Relations in Franchi Umberto & Figli Srl, a company subsequently merged by incorporation in 2003 into the Franchi Umberto Marmi company. Since 1991 he has held the position of Executive Director and carries out Public Relations functions in Franchi Umberto Marmi.


    Gualtiero Vanelli was born in Carrara (MS) on February 2, 1975. He holds a Bachelor of Arts in Communication from the College of St. Claire in Oxford and a degree in Languages with a cultural focus at the University of Parma. He received an honorary degree from the Academy of Drawing Arts in Florence. In 2006 he founded “Giulio Vanelli Marmi – the civilization of marble”, a company that deals with the extraction of stone material in the Apuan basin and with the sorting and marketing of the product, of which he is still a managing partner. From 2008 to 2012 he held the position of Board Member and Vice President of the Academy of Fine Arts of Carrara. Over the years he has led and collaborated on projects and installations globally. In 2018 he was appointed by the Ministry of Foreign Affairs and International Cooperation, Special Councilor for Italian Culture in the World of the Undersecretary of State Hon. Guglielmo Picchi until the appointment of the Conte Government.

    RAIMONDO COSSU | Geo-technical Engineer

    Raimondo Cossu, born in Tempio Pausania (SS) in 1974 is a Geotechnical Engineer who graduated from the Politecnico di Torino (Polytechnic University of Turin). As soon as he graduated in 2001 he obtained a research contract with the CNR (National Research Council). He moved to Carrara in the same year and has been involved in design and stability for the last 20 years in collaboration with the Gardenato Studio. He has participated in the design of the extraction plan for the most important quarries in Carrara and was Site Engineer for all 8 quarries of the Bacino Gioia, the biggest marble basin in Italy. He is Site Engineer and performs the planning of all the quarries for the Società Apuana Marmi s.r.l., one of the most important excavation groups in Carrara. He drew up and followed the Geological Due Diligence for Franchi Umberto Marmi in the purchase of quarry 102.

    CLAUDIA CHIAPPINO | Mining Engineer

    Born in Turin on 13th march1970, Mining Engineer (Degree at Turin Polytechnic, Geo-technologies: specialized in underground works, quarries and mines, mining technologies, environmental studies and restoring, safety, monitoring, mining plants, on-site geology). Blasting license for mining and civil works, Gemology Degree at I.G.I. – Italian Gemological Institute of Milan. From 2010, Freelance Mining Engineer: Sustainable Development Specialist (LCA, EPD) in planning and managing mines and quarries, research and technical/economic evaluation about reuse of waste materials from mining, recovery and enhancement of historical mines

    ALBERTO FRANCHI | Chairman and CEO

    Alberto Franchi was born in Carrara (MS) on 22 November 1968. After completing his school studies, from 1987 to 1988 he was an intern at Cava Murlungo Marmi Srl. In 1988 he began his activity in the family businesses, where he lived his entire career. In particular, from 1988 to 1991 he held the position of director at Franchi Umberto & Figli Srl, a company subsequently merged by incorporation in 2003 into the company Franchi Umberto Marmi. Following the death of his father Umberto Franchi and the consequent handover to the second generation, he took over the reins of the company and since 1990 has held the position of Chairman and CEO in the Board of Directors of Franchi Umberto Marmi.