logo orizzontale
chiudi il menu logo orizzontale
chiudi il menu
Sustainability
icona sostenibilita
EN

Business model

Freedom Tower

Business model

Freedom Tower

The products offered by Franchi Umberto Marmi are produced and marketed following an integrated business model.

This model covers all phases of the production and distribution process, combining the need to control the entire production chain to ensure product quality with that of making the production and distribution phases efficient in order to satisfy customers.

Indeed, the Company stands out for its rigorous monitoring of all phases, from the procurement of raw materials to the marketing of blocks and slabs. Moreover, there is a constant focus on research and development and sustainability, through web oriented investments and increasing innovation and FUM's constant commitment to environmental issues.

The Company's goal is to further expand its business towards design, leveraging a marketing strategy increasingly oriented towards the digital presentation of the product to customers. In terms of innovation, despite the complex nature of marble, the Group has successfully developed new and increasingly sophisticated treatments: stain-resistant, scratch-resistant and antibacterial, thus making marble usable in a wide range of sectors.