There are places where a natural resource becomes identity, landscape, language, and culture. Carrara is one of these places. For millennia, its name has been strictly connected to the word marble: not simply because one of the world's most famous stones is quarried here, but because an entire system of knowledge, skills, and production practices has developed around it. This is the so-called know-how of Carrara marble: a technical and cultural heritage that brings together quarry workers, blocks cutters, polishers, artisans, and designers within a unique supply chain in the world.